如何激励他人

How to Inspire Others

几个月前，我看到一篇文章，写的是一个8岁小男孩做起了饼干生意。他想帮助重病住院的小朋友们，于是闲暇时间自己烤饼干卖。他的事迹在网上火了之后，激励了许多人主动给医院捐钱。

A few months ago, I read about an 8-year old boy who started a cookie business. He wanted to make money to help kids who were hospitalized with serious illnesses. So he put his spare time into baking cookies to sell. When the internet found out, he inspired many to contribute money to the hospital as well.

去年，我碰到朋友Jordan Zhao，他创办了致力于提高中国HR行业标准和能力的非营利组织meetHR。公司创办仅仅两年后，他就让数千名HR专业人士参与到其中。这些人相信他的目标，希望能通过meetHR和别人分享自己的HR技能。实际上，那位8岁男孩和Jordan的初衷都不是激励他人，但最后却都做到了这一点。那么他们是如何激励他人的呢？

Last year, I caught up with a friend, Jordan Zhao, who founded and heads meetHR, a non-profit organization that’s dedicated to raising the standards and capabilities of China’s HR industry. After just two years, Jordan has the involvement of thousands of HR professionals. They believe in his objective and want to share their HR expertise with others through meetHR. Actually, for both the 8-year boy and Jordan, inspiring others isn’t what they set out to do. But that’s what happened. So how did they become so inspirational?

其实，人人都能鼓舞他人。最近我就和一个朋友谈到这一点。他是国际HR服务公司Korn Ferry的前亚太地区总经理，如今运营着一家领导力咨询和培训公司，CapitaPartners。到底怎样的人才能鼓舞他人呢？我们各自提到了几个这些人拥有的，受别人仰慕和喜爱的特质。其一是魅力，其他还有热情、洞察力、想象力。不过最终，我们得出了鼓舞他人之人拥有的两个最基本特质。

Actually, anyone can be inspirational. A friend and I talked about this recently, He’s the former Asia Pacific President for global HR services company, Korn Ferry. Today, he runs a leadership consulting and training business, CapitaPartners. But what kind of person inspires others? We each mentioned several qualities that people who are able to do this possess that others admire and are attracted to. Charisma was one of them. Passion, vision, and imagination were others. Eventually, however, we identified two most basic qualities of those who inspire others.

真诚

Being genuine

做真正的自己，表达自己真正的想法，换言之，就是不虚伪。没有人喜欢虚假，或愿意追随虚假之人。他们喜欢真实的东西。所以如果你做人不真诚，想法不真诚，就很难鼓舞到他人。

This means being someone who is true to who you are and what you stand for. Or put another way, it’s not being fake. People don’t like or want to follow fake. They’re attracted to things that are real. So if you’re not genuine in who you are and what you believe in, you’re not likely to inspire others.

那些能鼓舞他人的人，比如马云、乔布斯、马丁·路德·金，他们都有自己的核心价值观，坚定不移的信仰。他们是自己信仰的化身，全身心致力于自己想做之事。

Think about people who are inspiring, like Ma Yun, Steve Jobs, and Martin Luther King. They have core values and deep beliefs. They embody what they stand for and are totally committed to what they do.

最近一个真诚能鼓舞他人的好例子就是川普。无论你喜不喜欢他，他之所以能当上美国总统，其中一个大原因就是因为许多人觉得他很真诚，做人、说话皆如此。这一特质鼓舞许多人站出来投他票。

A good, recent example of how being genuine inspires others is Donald Trump. Whether you like him or not, a big reason why he became president of the United States is because many people feel he’s very genuine about who he is and what he says. This quality inspired many to come out and vote for him.

相反，许多人觉得希拉里虚伪、城府深。大选时，她的支持者没有像川普的支持者那样挺身而出支持她，因为他们没有受到她的鼓舞。

In contrast, many people feel that Hillary Clinton is often fake and calculating. When the election came, her supporters didn’t come out and support her in the same way Trump’s supporters did. They weren’t inspired.

目的感

Sense of Purpose

大多数人做事是为了名利或别人的仰慕，但许多鼓舞他人之人在做事时拥有更大的目的。他人当然也想出名、变有钱，但更愿意做有意义的重要之事。其他人会注意到这一点。他们想做有价值的事情。

Most people do things for fame, money, or admiration of others. But many who inspire others have a higher sense of purpose for what they do. While I’m sure they want to be well-recognized and rich too, they mainly want to do something meaningful and significant. This is what others notice. They want to be part of something worthwhile.

乔布斯想提高人们的生活质量。相比科技而言，他更多谈论的是过上更好生活的机会。马云致力于打造能让全世界一起做生意的平台，对阿里巴巴员工，尤其是一家刚成立20多年的公司来说，这就是很棒的目标。

Steve Jobs wanted to raise people’s quality of life. He didn’t talk about technology so much as about possibilities for a better life. Ma Yun is dedicated to building a platform that will allow the whole world to do business together. For Alibaba employees, this is an incredible vision and purpose to pursue, especially for a Chinese company that’s only 20+ years old.

再拿川普举个例子。他有清晰的目的，把全美国人的心联结在了一起。他宣扬的“Make America Great Again”甚至让之前没拿他当总统候选人的人也心动了起来。他不断强调控制移民，给美国人创作更多工作岗位，加强美国全球贸易协定，这些政策美国人都能轻松理解。

Again, to use Trump as an example, he has a clear sense of purpose that connects with many Americans. His Make America Great Again (MAGA) message even appeals to many who never considered him seriously before as a presidential candidate. And his repeated emphasis on tighter controls on immigration, creating more jobs for Americans, and improving America’s global trade agreements are things many Americans easily understand.

虽然希拉里也想让美国继续伟大下去，但很多人认为她对此的措施并不明确。她说的都是老一套的东西，没什么新鲜感，也没什么创意，因此对许多人来说，她的话并没川普那么有吸引力，也没那么能鼓舞他人。

While Hillary Clinton’s also wanted to make America great, many didn’t felt she had a clear approach to doing this. She just repeated things that many others were always saying. So her words were nothing new or different. Ultimately, they weren’t that attractive or inspirational to many.

你要如何点亮和激励他人？

What about you inspires others?

在职场和事业中，你无需靠巧妙绝伦的想法或独特的做法鼓舞他人，也不用鼓舞许多人，甚至不用当上领导人。只要能鼓舞到身边人即可，无论人数多少都可以。

For your work situation and career, you don’t need to have brilliant ideas or unique approach to things to inspire others. And you don’t have to inspire the masses. You don’t even have to be a leader. You can just inspire those around you, whether that’s just one person or many.

拥有帮助他人变得更为成功的热情，在某领域做到佼佼者，追求有价值的目标，这样你就能鼓舞他人变得更好，更大胆，或产生更大影响。自己做的事情能积极地影响到他人，这种感觉很不错。要想成为这种人，就要真诚，要确定目标，把最佳的自己表现出来。

Through your desire and dedication to help others be more successful, become the best at something, or pursue worthy objectives, you can inspire others to be better, bolder, or make a bigger impact. Influencing others in positive ways through what you do is a great feeling. To become such a person, be genuine and identify a purpose that brings out the best in who you are.