欢迎来到本周职商词汇。本周词汇为“自我认知”。事实上，多年以来，我碰到过许多事业有成之人，也观察过他们，我发现，他们之所以能取得如此大的成就，最大的原因在于他们有强烈的自我认知。

Welcome to Zhishang Word of the Week. My word this week is, Self-awareness, or ziwo renzhi.Actually, from my many years of observing and meeting people who achieve highly successful careers, I’d say this is the biggest reason why. They have strong self-awareness.

因为你做的一切事情，你最后能取得多大成功，都源于对自我和目标／现今处境的良好认知。简而言之，在做好某件事之前，你首先得好好了解它。

Because everything you do and how successful you’ll become at it begins with a good understanding of both yourself and the situations you pursue and are in. Or put simply, before you can do something well you need to understand it well.

所以，在自我认知方面，如果你不清楚自己喜欢干什么，今后想取得哪种成功，那么你就很难确定正确的职业方向和工作机会。但如果对此有良好的自我认知，你就能做出更好、更适合你的工作选择。

So regarding your self-awareness of yourself, a poor sense of what you really enjoy or the kind of success you want to achieve means it’ll be difficult for you to identify the right career direction and job situations for yourself. But good self-awareness of these will help you make better job choices and career decisions that fit you.

其中，你要了解关键成功要素，优异表现的决定因素，如何抓住更好的机会，这些因素能帮你更好地取得心心念念的成功。假如对此没有很好的了解，那么你很难在事业中拿下目标之物。

For your self-awareness of the situations you’re a part of, a good sense of key success factors, what defines outstanding performance, and how to capture better opportunities will allow you to better attain the success you seek. A poor understanding of these and you’re not likely to get what you want in your career.

这就是为什么自我认知如此重要。投入精力，培养自我认知，从而让自己抓住合适的机会，好好表现。这就是本周职商词汇。

And that’s why self-awareness matters so much.  Invest in developing yours so you can join good fit opportunities and then perform well once you’re in them. That’s my Zhishang Word of the Week.