When it comes to salary negotiations and getting what you want from top employers, two key factors matter the most. The first is their perspective when determining compensation, which is “We’ll pay for value.” You can ask for anything you want and say it any way you want, but what will determine if they’re willing to give that to you is their assessment of whether you’re worth what you’re asking for, or not. I’ve seen many employers raise their initial offer, go over their budget, or come up with ways to increase the total package, but only if they feel that you can bring value that’s above and beyond most others to the role they need to fill.
The second is, the best negotiation tactic to get what you want is to “impress the hell out of them” in your interviews. Again, the more that potential employers love you, need you, got to have you, the harder they’ll try to bring you on board and give you what you want. But if you don’t stand out to them and do a great job of impressing them in the interview, then it’s no big deal for them to not give you what you want and just keep looking for another candidate.
Ultimately, your ability to get what you want from a potential employer is based on things that happen before the salary negotiation process. Mainly, 1) your ability to build impressiveness capabilities, achievements, and value that others want, and 2) your ability to show these to them in the interview process. Not on what you say in the negotiation process. That makes sense, right?
By the way, I wrote an article not too long ago about salary negotiations, called The 2 Key Things That All Salary Negotiators Possess. You can check it out!